Retail TouchPoints
DECEMBER 13, 2023
As omnichannel capabilities become table stakes, brands and retailers will think more holistically and intentionally about how technology can support operational efficiency as well as immersive product interaction and brand engagement. Baird: A lot of store renovation efforts are being driven by the expanded role of the store.
Retail TouchPoints
AUGUST 23, 2023
Apps that allow shoppers to preview and locate in-store inventory, do virtual try-ons, identify sales and cash in on personalized promotions and rewards are popular. In fact, most consumers (61%) report that they consider their smartphone “very important” while shopping in stores.
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Retail TouchPoints
DECEMBER 22, 2023
When an item is out of stock, for example, endless aisles let in-store shoppers use online channels to order those items to be shipped to them directly. Retailers can incorporate QR codes into their stores that take customers to an online order experience, where they can then purchase the item they need or browse additional options.
Retail TouchPoints
FEBRUARY 9, 2022
Our advice is that if you’re taking over an empty storefront or some other mall space and you can do a design that transforms the space using vinyl wraps, loose fixturing and various types of visual merchandising, you can often create a pop-up without needing a new permit.
Retail TouchPoints
NOVEMBER 14, 2023
The fixtures in any store probably weren’t designed with sustainability in mind, nor manufactured in sustainable ways, or they were shipped without any thought about the carbon impact of getting them to the store. There used to be a thriving fixture industry, but a lot of those skills have been lost from a labor standpoint.
Retail TouchPoints
OCTOBER 12, 2021
People became a lot more accustomed to using these contactless solutions [during the pandemic], so we’re using them to extend our aisles across the store via the JOANN mobile app. DiTullio: Prior to the pandemic we had already rolled out BOPIS in all our stores, and we were shipping internet orders from 200 locations.
Retail TouchPoints
OCTOBER 4, 2023
The larger suburban stores can also act as an extended shelf. If there is a larger hub outside the city, product that isn’t stocked in the city or that has sold out can be delivered to the smaller city location, eliminating shipping for customers.
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