Inside Retail
DECEMBER 14, 2022
When it comes to social commerce or ‘shopper-tainment’, the valuations of this burgeoning space can fluctuate wildly. One report claimed that social experiences will directly influence US$42 billion of e-commerce sales in Southeast Asia by the end of 2022. A refresher. Best practices from China.
Inside Retail
JANUARY 2, 2023
While we’re expecting this year to see an acceleration of many trends that took off in the pandemic years, the consumerisation of B2B e-commerce is the sleeper of the 2023 season. Social commerce and live shopping. Social commerce is anticipated to grow three times faster than traditional e-commerce by 2025.
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Retail TouchPoints
FEBRUARY 17, 2023
But as brands navigate rising acquisition costs and wavering customer loyalty, D’Arcy believes they need to balance both methods to see true returns on their effort. One truly can’t exist without the other,” she said. “I That way when new consumers walk into stores, they’re asking specifically for our brand.
Retail TouchPoints
MARCH 1, 2024
For example, by specifically retargeting those customers who had added to their online carts over the previous 30 days, and spotlighting the specific items they had browsed or put into their carts, Natori achieved a Return on Ad Spend (ROAS) of 943% in Q3 2023. We also get end-to-end accountability in the supply chain.”
Retail TouchPoints
NOVEMBER 21, 2022
But as these brands and many others look to new channels, such as stores and wholesale, to combat flagging sales and elusive profitability, True Classic is doubling down on digital. . A lot of advertisers, us included, care about the DR [direct response] metrics — cost per acquisition [CPA], return on ad spend [ROAS], etc.,”
Inside Retail
MARCH 12, 2024
We do try and make it as easy as possible to shop online with us – we do free express shipping and free returns with Australia Post for all orders, returns and exchanges,” she said. “I The business is currently an online-only brand, but that could change, as Gale hopes to one day have a physical presence. “We
Retail TouchPoints
NOVEMBER 10, 2023
While they are essentially the same thing, many industry experts believe the term “commerce media” offers a more accurate definition of what these new advertising platforms are able to do. There are sliding scales of how this can be done,” Lipsman explained.
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