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Why Retailers Need to Prepare for the Social Commerce Boom

365 Retail

Social commerce – purchases made directly on social networks – may seem anecdotal to some, but it’s taking off and is expected to grow three times faster than traditional e-commerce, reaching $1.2 trillion by 2025. Fourteen years later, however, 7 out of 10 do so, according to a study by Klarna.

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How Social Commerce, Same-Day Delivery and Live Chat are Driving Sephora’s Omnichannel Evolution

Retail TouchPoints

Also, if you remember, at the time places like Amazon were really focused on shipping out toilet paper and hand sanitizer, so we gained some share from places that just weren’t prioritizing beauty, especially prestige beauty. RTP: Tell me about a little bit about where social commerce fits into your ecommerce strategy.

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How to Tailor Return Strategies to New Holiday Shopping Patterns

Retail TouchPoints

It might seem counterintuitive for retailers to focus on returns when they are so focused on trying to convince customers to buy products in the first place (and rightly so). However, return policies actually have a major influence on whether shoppers go through with a transaction — particularly for increasingly popular online purchases.

Returns 256
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TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features

Retail TouchPoints

But they don’t have to — TikTok also has announced a direct integration option that offers brands and retailers a full-service solution wherein TikTok handles everything from shipping to fulfillment to point of purchase. Beyond announcing the direct integration service, TikTok didn’t provide much additional detail on how it would work.

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Reducing the cost of free returns: how retailers are cutting back

Inside Retail

Customers want a quick, simple, and flexible return process and the peace of mind that if they don’t like an item, they can easily return it. Retailers know that hyper convenience is essential to the e-commerce proposition, and many continue to offer ‘free returns’ to remain competitive. Why do people return goods?

Returns 130
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A New Era of Commerce: How Retailers of all Sizes can Win in 2023 and Beyond

Retail TouchPoints

For example, YouTube creators carry significant weight — 93% of viewers say they don’t return a purchase that was informed by YouTube [5]. For those who are skeptical about the return of in-store shopping — skepticism be gone. And these creator relationships can extend into the physical world too. Oct 6-10, 2022.

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Chico’s Forms Partnership to Speed Development of Technological Innovation

Retail TouchPoints

The retailer will use the platform to swiftly implement and improve a number of customer-facing innovations, including ship-to-store, same-day-delivery, social commerce and its Virtual Stylist program.