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How Social Commerce Will Reshape Retail: From Content Creation & Partnerships to In-Store Experiences

Retail TouchPoints

Social commerce is a relatively new medium, but as retailers and social media platforms alike explore possible use cases and applications, it will significantly shape how both shoppers and businesses spend their time and money. The Physical Store and Social Commerce Can Enhance Each Other.

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From China to India, how the world’s retail markets stack up: report

Inside Retail

China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions. Despite sales remaining below the pre-pandemic level and weak consumer sentiment, retail growth is expected to reach 5 per cent from 2022 to 2027. Estimates suggest China’s social commerce market enjoyed a 40.25

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Reaching Gen Z and Millennials: What Brands Need to Know About Creator Guided Shopping

Retail TouchPoints

Creator-guided shopping is booming, with no signs of slowing down. retail social commerce projected to reach $80 billion by 2025, according to Insider Intelligence , more consumers, especially Gen Z and millennial shoppers, are turning to creators to help with their purchase decisions.

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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

Livestreaming, also called Shop Streaming, enables retailers to leverage consumer’s higher propensity to make a purchase when tuning in, in real time,” said Stacy DeBroff, CEO of Influence Central , an influencer marketing and strategy firm. “The They become part of the consumers’ lives and then shopping is almost secondary.”

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3 Immersive Customer Experiences Using Augmented Reality

Retail TouchPoints

These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Global social commerce sales are expected to skyrocket from $492 billion in 2021 to $1.2 The best part about in-person shopping?

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The future is now: 3 emerging technologies retailers should know

Inside Retail

Pre-Covid, augmented reality, the metaverse and livestream shopping were distant concepts for many mainstream retailers. We are at the forefront of innovation with social commerce, enhanced retailing and emerging retailing. Interestingly, the 65+ demographic is particularly active on YouTube.

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Squad shopping and self-improvement: Five consumer trends to watch in 2023

Inside Retail

This shift will see shoppers engaging more with brands that have strong environmental and social credentials. While these consumer behaviours are wide and varied, we can expect marked growth in rental, re-commerce and subscription retail markets and a decrease in people buying ‘brand new’ products.

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