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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. Social commerce metrics are up in 2023 , with a 9% increase in gross merchandise value and a 63% increase in average order value across BigCommerce’s merchants.

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What to Expect and What to Wish for from Retailers this Holiday Season

Retail TouchPoints

At CI&T, she is responsible for synthesizing strategy, insights and data to help identify actionable retail services trends and lead strategic sales and client engagements.

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Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to interact with products and build deeper brand connections. A well-designed store can create a memorable brand experience that strengthens customer loyalty.

Shopping 312
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Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

It’s no secret that retailers and brands have become obsessed with driving conversion in their quest to recover the more than half of shoppers who abandon checkout before completing their purchase. After all, “conversion rate optimization” is one of the more common catchphrases in today’s retail industry.

Checkout 229
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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

She leverages 25+ years in omnichannel retail, focusing on brands, covering digital strategy and store operations, registry, marketing, tech selection and organizational design. Kathy Kimple is the Executive Director of OSF Digital ’s Strategy group. She can be reached at kathy.kimple@osf.digital.

Checkout 203
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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

Social commerce, engaging customers through influencers and shoppable posts are a few of the strategies being used by top retailers. “We’re “In Q2, we saw a 71% year-over-year growth.”. Successful retail marketers are embedding their brands within the platforms and devices that are most popular with their customers.

Marketing 243
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Smaller Spaces, Bigger Tech and Optimized CX

Retail TouchPoints

The chatter of the store “being dead” is evolving from belief that the physical store is fading amid the shift to digital, to seeing that it’s the role of the store that is changing — and a vital one at that. Still, many retailers are opening fewer and often smaller stores with increasing expectations for top-notch experiences.