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Retail Focus
OCTOBER 17, 2023
Regular readers of Retail Focus will remember a recent article that focused on surfaces in retail and how shops and other venues can utilise these as part of their marketing strategy to help drive more sales. Ideal for mid-term use, this product can be installed by any employee.
Retail TouchPoints
JULY 20, 2023
Retail marketing lives and dies by one main principle: the voice of the brand. Retailers understand the importance of a distinct brand voice and how that connects to long-term customer loyalty — but generative AI is changing the game. We all know personalization is not new to retailers.
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Retail TouchPoints
JANUARY 28, 2022
One silver lining though all of this has been the emergence of zero-party data in retail’s marketing arsenal. Listen and then act accordingly: If a customer tells you they’re the outdoors type, don’t show them ads for a slinky cocktail dress. Sherif Fahmy is SVP, Strategy & Analytics at IN Connected Marketing.
365 Retail
APRIL 4, 2024
Pricer, the leading in-store automation and communication solutions, will showcase new connected stores solutions at the Retail Technology Show , taking place at London’s Olympia on 24 & 25 April, 2024. The roll out is expected to be finalised by May 2024.
Retail Next
OCTOBER 15, 2019
A great way to generate new and lasting business relationships is by exploring different marketing strategies, including video marketing. With video predicted to account for 80 percent of all web traffic by the end of 2019, the significance of this marketing tool for retailers cannot be overstated.
Retail TouchPoints
NOVEMBER 22, 2021
The battle with Amazon is heating up in six categories where Walmart’s online prices are, on average, within 1% to 2% of Amazon — appliances , beauty , food and beverage , health and personal care , home furniture , and sports and outdoors.
Retail Next
MARCH 10, 2020
As a retail store owner or manager, you’re always looking for the best way to get new shoppers into your store and keep existing customers coming back for more. It’s tempting to try a little bit of every marketing method and hope that something, somewhere, will bring in more customers. Email Marketing. SEO (Organic Search).
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