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As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes

Retail TouchPoints

Because of efforts to address this mismatch of product and real-world sizing, Coresight Research estimates that the value of the extended-size market for women will grow to $32.3 this year alone, representing approximately 21% of the total women’s apparel market. Test the market with new size options and be inclusive in marketing.

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5 Tips for Singles’ Day Success

Retail TouchPoints

products, combined with the sheer size of the Chinese market, make the potential hard to ignore : “It’s an opportunity for Western brands to find a faster-growing market than the one they’re currently operating in. The China market is very different than the U.S. of all social commerce sales this year.

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3 Takeaways from NRF Converge: Quick-Hit Quotes from Sephora, Walmart, Zappos and More

Retail TouchPoints

Executives from a who’s who of retailers, social networks and even advocacy groups shared their visions of retail’s future at NRF Converge 2021 , held June 21-25. One of our biggest barriers outside of figuring out the language was just understanding the consumer journey, how to create marketing assets that support that journey.