Retail TouchPoints

JANUARY 9, 2024

Steep Marketing Spend, without Results News of Merris’s departure came as Solo Brands lowered its financial guidance for the 2023 fiscal year: revenue is now expected to be between $490 million and $500 million , which is a modest drop from the company’s previous guidance of between $520 million and $540 million.

Outdoor 257

Outdoor Sporting Goods Wholesale Marketing Spend 257

Retail TouchPoints

MARCH 5, 2021

The beverage alcohol company, which has operated as a traditional distributor-based wholesale business for decades, is currently in the process of building out standalone websites for its key brands as it moves toward becoming a customer-centric omnichannel operation. “The Taking a Long View to Optimize Marketing Spend.

Wholesale 203

Wholesale Consumer Marketing Fashion 203

Retail TouchPoints

JANUARY 22, 2024

And as more and more of those customers’ lives move online, Kimberly-Clark, like many of its CPG counterparts, has begun steadily building out a digital presence for its brands — something that, not too long ago, was anathema for a company built on wholesale relationships.

Consumer 225

Consumer Marketing Spend Marketing Customer Experience 225

Inside Retail

NOVEMBER 21, 2021

Hello Drinks founder JP Tucker said it is a first in the Australian liquor industry and is a win for both customers and wholesalers. But with third-party logistics (3PL) impacting its bottom line, Tucker looked at how he could work with wholesalers to eliminate these costs. We had around 200 truck deliveries from wholesalers last year.

Wholesale 130

Wholesale Shipping Marketing Spend Supermarket 130

Inside Retail

FEBRUARY 22, 2024

Her savvy for social media not only sells out products but landed her a role as head of sales for ANZ at LTK, the world’s largest premium influencer marketing platform. There aren’t so many brands playing in the Gen Z-Millennial market in the home goods vertical. Alyce Tran co-founded and built two viral brands from the ground up.

Fashion 130

Fashion Accessories Boutique Department Stores 130

Retail TouchPoints

APRIL 16, 2024

Tracking EGR becomes a little more challenging for businesses that are reliant on wholesale channels. Prior to joining Croud, Kopczynski was the Managing Partner of impakt Advisors, a data analytics agency that he founded and grew with a focus on helping consumer brands optimize marketing spend, consumer targeting and inventory planning.

Promotions 147

Promotions Consumer Checkout Wholesale 147

Retail TouchPoints

NOVEMBER 10, 2023

Examples of retail media networks include Amazon Advertising, Walmart Connect, Target’s Roundel, Kroger Precision Marketing and Best Buy’s Retail Media+. And The Mars Agency recently declared : “Retail media is now almost universally recognized as one of the most effective methods of commerce marketing.” now has a retail media network.

Advertising 257

Advertising Marketing Social Commerce Consumer 257