As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes
Retail TouchPoints
OCTOBER 15, 2021
From research to garment creation, fitting with body shape in mind, marketing, in-store and online customer service, size-inclusive representation needs to be present at a decision-making level within the fashion industry,” Marci added. There is no standardization across the industry and inconsistent sizing leads to markdowns and returns.
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