map-policies-win-brands-retailers 
Wiser
MAY 1, 2018
a leader in the brand protection strategy space. While minimum advertised price (MAP) policies often seem like they are primarily pushed by brands, there are actually a number of reasons why retailers should welcome them as well. On the brand side, a strong MAP policy upholds brand value across selling channels.
Retail TouchPoints
JANUARY 12, 2023
We hear it from retailers all the time. They know there are many benefits for having a retail store there. They know there are many benefits for having a retail store there. But they don’t have the time or resources to figure out why their sales on the internet’s largest retail site aren’t doing better.
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Wiser
SEPTEMBER 7, 2021
A reseller network is your collection of partner retailers who will stock your products—they could be brick-and-mortar stores, eCommerce sites, or a mix of both. Finding the right retailer to sell your products can take some work, and picking the wrong solution can actually hurt your brand if you’re not careful.
Inside Retail
MARCH 7, 2023
Don’t let the latest retail sales figures fool you. In 2015, a formal policy was introduced to allow dogs, provided they are either in a trolley or muzzled on a lead. Another example is the introduction of “sensory maps” for every store in Australia and New Zealand. At least, that’s what the economists are telling us.
Wiser
SEPTEMBER 14, 2021
Prices impact how resellers view your brand and color all your relationships with retail partners. Therefore, you want the price to add value to your brand, but you don’t want to scare retailers away from purchasing your products if it’s set too high. Pick Your Policy: UPP and MAP.
Wiser
FEBRUARY 25, 2020
There’s no way around it: minimum advertised price, or MAP, violations are not fun. For example, say you enter an agreement with a retailer that they won’t advertise your product below a set price. You check in on the various marketplaces and see that your products are, in fact, listed below your MAP policy.
Wiser
MAY 13, 2019
Minimum advertised price policies. These pricing agreements are incredibly important for brands that want to manage their price position and control how they are priced by their resellers. On May 9 th , Wiser hosted a webinar that explored how to enforce MAP and how brands find MAP success. What is MAP Monitoring?
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