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What’s Your Social Commerce Strategy? 5 Steps Brands can Take Now to Meet their Holiday Sales Goals

Retail TouchPoints

By implementing a comprehensive social commerce strategy, marketers can move the needle on their brand’s most important holiday goals, including increased revenue and new customer acquisition. Shoppable social posts are the cornerstone of social commerce. Step Four: Implement live shopping experiences.

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Social Commerce: Why Content Matters in Modern Commerce

Retail TouchPoints

Enter social commerce. What is Social Commerce? According to Accenture , social commerce is “the integration of social experiences and ecommerce transactions in a single path to purchase, enabled by a single platform.” The Explosion of Social Commerce. In the U.S.,

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How YouTube aims to take a piece of the social commerce pie

Inside Retail

Modern consumers, especially those within the Gen Z age bracket, are becoming increasingly interested in shopping methods that differ from the traditional e-commerce model of a direct-to-consumer website or shopping online via big-box retailers. To put that into perspective, social commerce sales were barely US$27 billion in 2020.

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Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials

Retail TouchPoints

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. UK, France, Germany, India, Mexico and United Arab Emirates, and found that not only is Gen Next interested in social commerce, but most of them already are engaging in it.

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Stop interrupting, start inspiring: 3 social commerce trends on the rise

Inside Retail

Enter the acceleration of social commerce. The role of social media is changing. No longer deemed as an afterthought just for Gen Z, social commerce has evolved in leaps and bounds, engaging people from all backgrounds and demographics. It is now both the megaphone and the marketplace for brands.

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Shopify brings social commerce to Pinterest Australia

Inside Retail

Pinterest and Shopify will extend their partnership to a further 27 countries, including Australia, in a move expected to making social commerce easier on the platform. The post Shopify brings social commerce to Pinterest Australia appeared first on Inside Retail.

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3 Ways to Benefit from the Inevitable Social Commerce Boom

Retail TouchPoints

Although social commerce sales in the U.S. The watches, jewelry and accessories brand adopted GRIN to streamline and scale its influencer marketing efforts, making it easier to create unique promo links for influencers, send products and manage content visually.