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L’Occitane Combines CEO and Managing Director Roles

Retail TouchPoints

The L’Occitane Group has streamlined its leadership structure, combining the responsibilities of CEO and Group Managing Director and naming current Group Managing Director Laurent Marteau as its new Group CEO. Marteau joined L’Occitane as Group Managing Director in 2022.

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Ecommerce Marketing Lessons from Q4 2023 

Retail TouchPoints

Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. She previously served as a data analyst and media buyer for a broad range of digital marketing clients. billion, up 7.5% from last year.

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Shopper Marketing Operations Manager Job Description

Shopperations

Marketing operations, or MOPS for short, is a promising career in the CPG space. About a year ago, I wrote why shopper marketers are perfect candidates for emerging marketing ops roles. Specifically, she wanted to know the job description for a shopper marketing operations manager.

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Think Big, Act Small — Manageable Changes to Bolster Your Marketing Now

Retail TouchPoints

Let’s dive into some small ideas that can help tackle big goals: 1) Think Big: Increase customer engagement with more interactive marketing. 4) Think Big: Improve supply chain and inventory management. Evolving a retailer’s marketing strategy and approach can take time. Act small: Use a QR code! The QR code is back.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.

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Misfits Market Debuts B2B Fulfillment Solution for Perishables

Retail TouchPoints

Misfits Market has introduced Fulfilled by Misfits (FBM) , offering its logistics platform for perishable brands to store, pick, pack, fulfill and deliver their products nationwide. The solution leverages Misfit Market’s existing infrastructure and in-house technology to provide a simple, customizable solution for perishable businesses.

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Role of Knowledge Management in the Retail Customer Experience Scenario

Retail TouchPoints

In a market so large and competitive, businesses compete to stand out to deliver bigger and better. Let us look at a few ways to improve customer experience in the retail industry through knowledge management. What is Knowledge Management and Why is it Important? trillion in 2023. Knowledge acquisition. Knowledge application.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. of companies achieved a score indicating maturity in data management practices in the space.".

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. It involves finding a data management provider that can append contacts with correct information — in real-time. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes.

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Building Supply Chain Resilience in the Real World

Speaker: Kelly Barner - Co-Founder & Managing Director of Buyers Meeting Point, LLC

It was followed by port blockages and congestion, strikes among truck drivers and railway workers, a major recall and plant closure that led to a disastrous baby formula shortage, concerns about the future of semiconductor availability, turbulence in the ESG investment market, and much more. What will 2023 bring?