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3 Predictions for the Future of Omnichannel 

Retail TouchPoints

The latest report, which was released in December 2021, found that not only are retailers selling through branded ecommerce sites ( 76% ) and stores ( 65% ), they also are using other channels including social commerce ( 43% ), mobile websites/apps ( 36% ) and marketplaces ( 35% ).

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Retail Lessons From China: Innovation, Resilience And Recovery

Retail TouchPoints

Non-essential retailers around the world have been devastated by COVID-19, with many experiencing everything from store closures to unprecedented drops in sales. To withstand the crisis, many retailers adopted new and innovative strategies to stay connected with shoppers and ring sales while their brick-and-mortar locations remained closed.

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It’s not e-commerce anymore – it’s just commerce

Inside Retail

Brands have started to scale their size and appeal impressively by leveraging e-commerce to reach beyond their niche appeal to broader and more diverse customer groups. Secondly, having a strong e-commerce channel enables customers to find products online that they may have struggled to locate in-store.

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Miniso’s “good quality with low price” mantra takes off in Southeast Asia

Inside Retail

It recently introduced a brand new store format, with its first flagship store in Selangor, Malaysia. The 684.6sqm retail space is located in Setia City Mall, one of the largest shopping complexes in Shah Alam. Japanese discount giant Miniso’s Southeast Asian expansion seems to be on the right track. Miniso 3.0,

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Pop-Ups Allow Luxury Brands to Get Just a Bit Funky

Retail TouchPoints

Another of their best features is that they’re agile and allow retailers to try out new locations. So retailers can use pop-ups to validate a location, try out a new concept or for the release of a new product. Plenert: There are technical challenges that vary depending on the type of location. Another issue is permitting.

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Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

For example, marketing and advertising campaigns are tailored around a shopper’s age, gender, geographic location, shopping history and other demographics. It’s why retailers have introduced personalized experiences everywhere else on their sites — except, for some reason, checkout.

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Digital Is Turning Retail Into An On-Demand Model

Retail TouchPoints

To attract a new generation of shoppers, retailers are looking to redefine go-to-market strategies and reimagine the customer experience inside their physical store locations. To accomplish this, operational models need to be adapted quickly. Michael Cabra is Senior Product Manager, Global and Emerging Markets, Cybera.