To Earn Engagement, Retailers Must Tap into Customers’ Emotions
Retail TouchPoints
MARCH 7, 2024
Accomplishing this feat requires more than the familiar mantra of right product, right price, right location and right time: it requires an emotional connection via storytelling, nostalgia and a sense of brand history , according to Ryan Harmon, President and Chief Creative Officer of Zeitgeist Design & Production.
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