Retail TouchPoints

NOVEMBER 25, 2020

Like many brands dealing with COVID-19, DTC jewelry brand Mejuri was forced to focus intently on its online operations this year. “With COVID and recent market dynamics, tracking variable costs in real time becomes even more important.

Markdowns 185

Markdowns Fulfillment Shipping Marketing Spend 185

Retalon

OCTOBER 8, 2020

And at the end of the sales season (or at the end of a product’s lifecycle), markdowns you set to clear out excess inventory can easily wipe out the product’s lifecycle profitability. They quickly learn to time their purchases for the inevitable markdowns rather than buying products during the main lifecycle.

Markdowns 41

Markdowns Inventory Management Promotions Planning 41

Retail Adventures

AUGUST 16, 2022

If you don’t want the hassle of shipping, then go the BOPIS route: Buy Online Pickup In Store – customers love curbside. This includes scent marketing, the music you play on the sales floor, demos, even what your associates wear. Increase your advertising and marketing efforts. Be prepared for markdowns and returns.

Markdowns 52

Markdowns Advertising Planning Cross Merchandising 52

Retail Adventures

OCTOBER 22, 2020

If you don’t want the hassle of shipping, then go the BOPIS route: Buy Online Pickup In Store – customers love curbside. This includes scent marketing, the music you play on the sales floor, demos, even what your associates wear. Increase your advertising and marketing efforts. Be prepared for markdowns and returns.

Markdowns 98

Markdowns Advertising Planning Cross Merchandising 98