3 Expert Perspectives on Why Margin, Experience and Loyalty Will be Key to Winning Holiday 2022
Retail TouchPoints
SEPTEMBER 22, 2022
Companies plan to spend 30% of their marketing budget during the holidays, down from 36% in 2021. Kramer expects this to be offset by more promotional activity, which he called “one of the more significant levers that retailers can pull.” This change can be attributed to retailers pursuing better inventory management.
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