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How to Protect Your Brand Through Pricing

Wiser

Price management. Regardless of your expertise and sophistication around pricing (you might be an analytics type who does actually think price management sounds fun), setting the right price on a product your company builds from scratch is incredibly important. Pick Your Policy: UPP and MAP.

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Balancing Customer Loyalty in an Age of Growing Business Costs

Retail TouchPoints

Since 2020, the global economy has sat on pins and needles as the fallout from COVID-19 rippled through 2021, 2022 and 2023. Unfortunately, this is how inflation lives on, year over year. It’s a tough situation to be sure, as there are few options other than increasing prices. The latest numbers show inflation was up by 3.2%

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Risky business: Can Coles and Woolies rebuild their customer relationships?

Inside Retail

As consumers are feeling price-stressed and inflation hits our pockets, there are increasing questions as to whether they really have our best interests at heart. Reduced lines and higher priced items are the cause of concern, with Woolies seemingly putting profit above the needs of local customers. Different’ to set it apart.

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How scammers impersonate brands to steal from online shoppers

Inside Retail

But AI-generated images and videos of celebrities endorsing products present even more potential pitfalls for brands in this new era of online fraud. Deep fakes were once a futuristic concept that was seen to be concerning, but more for entertainment purposes.

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Ecommerce Companies Should Care that the FTC is Targeting False AI Claims

Retail TouchPoints

But how do ecommerce companies, following the FTC’s example, separate fact from fiction? The FTC’s blog post lays out four criteria the agency will use to examine AI and ML claims: Are you exaggerating what your AI product can do? Are you promising that your AI product does something better than a non-AI product?

Marketing 220
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The Dropship Dilemma: Why and How Retailers Need to Evolve Dropship Strategies

Retail TouchPoints

Established retailers exploring how a marketplace model would best fit into their business strategy have a common question — what’s the difference between dropship and marketplace fulfillment that utilizes third-party sellers, and how can it benefit their business? In the marketplace model the pricing side is simplified.

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Is Selling on Amazon the Cure for High Customer Acquisition Costs?

Retail TouchPoints

As more direct-to-consumer (DTC) brands face heightened competition and rising cost-per-acquisition rates online, many have disinvested in their branded ecommerce experiences and doubled down on unique brand opportunities found on marketplaces like Amazon. For brands, that makes it much more difficult to stand out.