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e.l.f. Beauty’s Growth Formula: TikTok, Clean Products and a Clear Brand Mission

Retail TouchPoints

JANUARY 4, 2021

Beauty invested heavily in bolstering its digital capabilities even further as more consumers shopped direct via the company’s online properties. Although the retailer already had a strong digital heritage that supported data-driven innovation and risk taking, e.l.f.

Beauty and Health 263
Beauty and Health Consumer Health & Wellness Marketing 263
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Dilmah CEO Dilhan Fernando on how Gen Z is breathing new life into tea

Inside Retail

AUGUST 15, 2023

I think globally the category is in growth, it’s around 4-5 per cent annual growth, and it’s buoyed by its connection to natural health, wellness and its health benefits. Those concepts have changed considerably with the growth of mobile and social commerce.

Beauty and Health 244
Beauty and Health Supermarket Consumer Marketing 244
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