Star Miconics
FEBRUARY 16, 2024
Part of this shift is the emergence of social commerce, a trend that’s setting the stage for this next retail revolution. Combining mobile shopping and social media, two of the most popular contemporary pastimes, retailers are finding more creative ways to engage consumers, drive sales, and enhance the shopping experience.
Retail TouchPoints
OCTOBER 4, 2023
The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. Social commerce metrics are up in 2023 , with a 9% increase in gross merchandise value and a 63% increase in average order value across BigCommerce’s merchants.
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Retail TouchPoints
SEPTEMBER 12, 2023
We’ve been able to sell lots and lots and lots of products, to the point that TikTok is quickly becoming one of our larger [points of sale] ,” he shared in an interview with Retail TouchPoints.
Retail TouchPoints
AUGUST 24, 2023
We’ve been able to sell lots and lots and lots of products, to the point that TikTok is quickly becoming one of our larger [points of sale].” Fulfillment is handled by Educational Insights (although that might change soon as TikTok begins to roll out fulfillment services for sellers, à la Amazon).
Retail TouchPoints
APRIL 20, 2023
Mom-and-pop stores are still the heart of commerce in these markets, with an estimated 25 million to 35 million small outlets in Asia and Africa, many with assortments of 1,000 or fewer SKUs and all familiar with their local customers. There may be a path whereby this point of sale becomes the source for last mile delivery.
Retail TouchPoints
AUGUST 14, 2020
Social commerce, engaging customers through influencers and shoppable posts are a few of the strategies being used by top retailers. “We’re The webinar wrapped up with predictions about the upcoming holiday season: 30% of retail holiday sales will come from a digital channel, compared to 14% the previous year.
365 Retail
MARCH 5, 2024
Social commerce – purchases made directly on social networks – may seem anecdotal to some, but it’s taking off and is expected to grow three times faster than traditional e-commerce, reaching $1.2 trillion by 2025. Fourteen years later, however, 7 out of 10 do so, according to a study by Klarna.
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