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Wayfair’s Strategy – 7 Compelling Facts You Need to Know

Indigo 9 Digital

If you are curious about how Wayfair came to dominate the online home goods market here are seven facts about Wayfair’s strategy you should consider including the challenges it faces as an eCommerce business. Wayfair launched after it consolidated 250 individual websites selling home furnishings into a single brand called Wayfair.

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Cross-Channel Home Décor Retailing: 5 Take Away Lessons from The Game Changers

RETAIL MANAGEMENT SOFTWARE

While brick and mortar stores still play a strategic role in this market vertical, online shopping has skyrocketed, and with $294 billion expected in online home furnishing sales by 2022, retail store owners can no longer afford to miss out on the opportunity to ramp up their cross-channel game plans.

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IKEA’s Strategy for Staying on Top

Indigo 9 Digital

-area residents are often frustrated by being stuck in traffic, we identified geographic areas in the market that are beyond a 30-minute drive from existing stores and where affinity to IKEA is extremely high,” said IKEA Area Manager Janet McGowan. Stores as fulfillment centres. Do you like this content? Sustainable practices.