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Game on: How H&M is bringing fast fashion to the metaverse

Inside Retail

Fast fashion brand H&M recently launched Loooptopia, a Roblox game focused on creating, trading and recycling digital fashion items. These are some common factors that motivate players to continuously return to achieve milestones. However, it is also one of the most successful fashion brands in the world.

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Tommy Hilfiger gets thrifty with ThredUp

Inside Retail

People can request a prepaid shipping label from the website and send their clothes to ThredUp for sorting. The rest can be returned to the sender or recycled responsibly. This raises another question: with the resale market booming, is hyper-consumerism associated with fast fashion shifting to preloved fashion?

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Gen Z: Merchants of cool or brand killers?

Inside Retail

My Gucci Marmont bag from Vestiaire Collective has shipped. Bagged a pre-loved bargain, supported circular fashion and didn’t even set foot in a store. I wrack my brains to remember when I last bought new clothes in-store. Quick email check. GlamCorner has a sale. Aje has released its new collection.