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Mirvac finds a good fit with social fashion app Mys Tyler

Inside Retail

Fashion tech start-up Mys Tyler has secured more than $1 million in its seed funding round, with Mirvac Ventures, Antler Global and angel investor Brian Hartzer, former CEO of Westpac, backing the business. Mys Tyler stylists will work with the community to help women of all shapes, sizes and ethnicities meet and learn about fashion.

Fashion 246
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TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features

Retail TouchPoints

As an example, he pointed to online fashion retailer Princess Polly , which used collection ads to drive traffic to their website and saw a 5.98% return on ad spend (ROAS) and 54% increase on product page visits as a result. Dynamic Showcase Ads (DSA).

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Reducing the cost of free returns: how retailers are cutting back

Inside Retail

Customers want a quick, simple, and flexible return process and the peace of mind that if they don’t like an item, they can easily return it. Retailers know that hyper convenience is essential to the e-commerce proposition, and many continue to offer ‘free returns’ to remain competitive. Why do people return goods?

Returns 130
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How businesses are leveraging GenAI to curate bespoke customer experiences

Inside Retail

The app plays a key role in increasing overall customer satisfaction within the online fashion retail space, which results in purchases that are significantly less likely to be returned. Neill is on a mission to “disrupt the fashion industry’s $1 trillion fit issue” and empower individuals to feel confident in the clothes.

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Inclusion and inspiration: What women actually want

Inside Retail

E-commerce is convenient but fashion has the highest rate of returns in the format, due to poor fit, and style support is limited. The Mys Tyler app has since been downloaded by 300,000 women globally, validating the demand for body-relevant fashion. Retail is still the main source of fashion inspiration.

Fashion 130
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How Petco Turns Live Shopping Events into Long-Term Social Commerce Activations

Retail TouchPoints

Petco is staying at the forefront of social commerce via multiple live shopping events, produced in partnership with Facebook , that combine fashion, charity and adorable animals. Our goal is to be a leader in innovating and driving the use of social commerce in our category and in the U.S.”.

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How Aussie start-up Furlong & Gale is tapping into the timeless style of suits

Inside Retail

Internationally, US global fashion powerhouse Kate Spade New York paid homage to the humble suit in its latest Spring 2024 global campaign, while soft suiting in neutral tones was in the spotlight at Kmart Australia’s Family Runway as part of last week’s PayPal Melbourne Fashion Festival.

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