Remove facial-recognition-will-consumers-welcome-the-technology
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Facial Recognition: Will Consumers Welcome the Technology?

Wiser

These questions—and many more—are at the heart of the debate surrounding facial recognition. Facial recognition isn’t new but uses for the technology have been increasing. San Francisco has gone one step further and already banned facial recognition for police and city agencies, according to NPR.

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Major retail chains yield to consumer pressure over facial scans

Inside Retail

A list of major retail chains that have confirmed they do not scan the faces of customers and use facial recognition technology has been published by consumer advocacy group Choice. The two retailers initially refused to back down but were today reported to have paused the technology.

Consumer 130
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How Data Will Power Convenience at 10,000+ Wundermart Autonomous Stores

Retail TouchPoints

The addition of AiFi’s computer vision technology will let shoppers simply scan their payment method of choice at the kiosk, either before or after picking up their purchases, with no further interaction required. The addition of AiFi’s camera-based technology is expected to further enhance these capabilities.

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Could Data Privacy Be Retail’s New Competitive Differentiator?

Retail TouchPoints

Additionally, consumers have become more aware of companies’ data collection practices and have actively responded to personalization practices they perceive as shady, intrusive or both. In our Rise of the Responsible Marketer report, we found that 75% of [consumers surveyed] said brands could do more to ensure the safety of their data.

Marketing 249
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Retail’s use of facial recognition raises red flags for consumers

Inside Retail

However, the topic of how data is being collected by retailers, and what they’re doing with it, has been in the spotlight lately, following a Choice investigation, which revealed Kmart, Bunnings, and The Good Guys have been using facial recognition software to track customers while in-store and scraping more data from the physical retail experience.

Consumer 130