How Google Shopping Is Making Its Mark In The E-Commerce Revolution
Retail TouchPoints
JUNE 12, 2020
It’s safe to say that the retail industry is going through a revolution. In the world of e-Commerce, Amazon is continually seen as the industry leader, but recently Google has been flexing its retail muscles by opening its shopping platform to advertisers. By capturing users in the research phase and allowing retailers to use valuable consumer data throughout the consumer journey, Google has increased its value proposition for both retailers and users by creating a friction-free experience, thus
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