Augmented reality – what’s the ROI?
Retail Technology Review
MAY 16, 2017
By Richard Corps, MD and co-founder of Ads Reality. Augmented Reality (AR) is the future of marketing as it applies a digital and interactive layer to anything within the real world. From enhancing how we communicate and entertain ourselves to the way we work and solve problems, AR has the potential to transform how we interact with the world around us.
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