Wiser

SEPTEMBER 6, 2017

Promotions are a key element of the marketing mix. Putting a strong promotional strategy in place can lead to increased customer awareness of your product or brand, and higher sales. An important aspect is the look and feel of your ads. A successful promotional strategy can bring your brand to a more targeted audience. As always, retailers are competing for the same audience and potential customers.

Promotions 180

Promotions Shipping Accounting Marketing 180

Bindo

SEPTEMBER 6, 2017

My parents owned a deli many years ago. In the 1980’s they ran their business with electronic cash registers, a digital scale to weigh cold cuts, a calculator, pen, and paper. That was the only affordable technology available for a small retail business. My mother would struggle to tally reports or figure out what products needed to be ordered. Fast forward to today: if my parents had a cloud based point of sale system built for a deli they would have saved a lot of time, and had the opportunity

Point of Sale 52

Point of Sale Inventory Management Management Marketing 52

Retail Technology Review

SEPTEMBER 5, 2017

By Matthew Robertson, Co-CEO NetDespatch. In 1950 there were 600,000 retail stores in the UK, in 2012 there were 290,000, and just 220,000 are predicted to survive in 2020. Physical stores are not what necessarily attracts shoppers to make a purchase in the mobile era and pureplay retailers are looking to take advantage of the shifting structure in retail.

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Wiser

SEPTEMBER 8, 2017

The following is a guest post from David Howell, director of brand protection for the online seller enforcement group at  Vorys , Sater , Seymour and Pease LLP. . . Manufacturers attempting to control distribution, including through online channels, know they must actively monitor third-party websites and marketplaces. . By keeping tabs on these channels, they can identify possible instances of the unauthorized sale of their products.

Advertising 74

Advertising Location Planning Brand Management 74

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Checkout

Retail Technology Review

SEPTEMBER 5, 2017

Digital financial technology provider, Wirecard, has launched a new white label product for Enjoei, one of the biggest online fashion marketplaces in Brazil.

Fashion 37

Fashion 37