Sat.Nov 24, 2018 - Fri.Nov 30, 2018

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Black Friday Results: Who Hit the Stores—and What Did They Buy?

Wiser

Did you see plenty of crowds—and great deals—this Black Friday? Before the kick-off to the holiday shopping season arrived, the National Retail Federation estimated more than 164 million shoppers from Thanksgiving through Cyber Monday. . That was just an estimate, though. What actually happened this Black Friday? To find out, Wiser enabled its network of smartphone-enabled shoppers to provide some near-real-time data from several major brick-and-mortar retailers. .

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The Rise of In-Store Technology

Storis

Today, people can satisfy their shopping needs from the comfort of their homes through their mobile device or tablet. What does that mean for retailers with brick-and-mortar stores? Retailers must rethink the role of their stores and motivate consumers to visit through intriguing experiences. A key part of the solution to this challenge is technology.

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Does Google Ads Work? Here Are 4 Facts Google Doesn’t Want You To Know

Store Growers

Google Ads reputation as a marketing channel has taken a hit over the last couple of years. It went from being the darling of marketers to being expensive and unsexy. While most of the headlines have shifted to new and sexier platforms like Instagram, Google continues to post strong revenue numbers. Currently they are still at more than 2x the revenue of Facebook ( $28.95 billion vs $13.73 billion in Q3 of 2018).

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Geodis appoints a global head of e-commerce

Retail Technology Review

Geodis has created a global position for e-commerce with the appointment of Ashwani Nath as Vice-President & Global Head of e-channel solutions. Reporting to Philippe de Carné, Group CCO, Ashwani Nath will be responsible for building and promoting end-to-end e-commerce omni-channel solutions, gathering all existing physical & digital expertise in the company.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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[Webinar] Wiser Scorecards & Actionable Insights for Your Business 

Wiser

On Nov. 15, Wiser hosted its webinar on how businesses can turn in-store data into action. The webinar, titled “ Performance at Scale: Wiser Scorecards & Actionable Insights for Your Business ,” was hosted by Director of Product Management Tom Vieira and Sr. Director of Operations Devon Kelly. . Missed out (or looking for a refresher on what you heard)?

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The ONE tool the best retailers use!

Retail Smart Guys

I’m writing you in the middle of Black Friday weekend, because there is something you should know, and it’s this. My average customer is up 10.3% in year to date sales, and is doing it with 13% less inventory. That means that they have more cash in the bank. It means they are able to raise the capital to compete against Amazon and other internet sites, as well as any other competitors who could be trying to steal market share.

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UKFast Network sees 30% Black Friday spike

Retail Technology Review

Traffic to the UKFast network, which hosts thousands of eCommerce websites and booking platforms, has seen a massive 30% increase in web traffic this Black Friday, compared to Black Friday last year.

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Only 36% of top UK retailers fully secure online store

Retail Technology Review

The shopping season is upon us and, like every year, many of us choose to buy online instead of trawling through the shops. But do UK retailers ensure shoppers can trust their websites?

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Matalan chooses ContentSquare to enable omnichannel strategy

Retail Technology Review

Matalan has chosen ContentSquare's user experience (UX) analytics solution to enhance its online performance and help the digital teams, including insight, marketing, UX, trading and content teams, create a seamless omnichannel experience.