Wiser

JANUARY 8, 2018

Wiser’s first CFO joins to drive organic and acquisition growth for the retail analytics platform. BOSTON (PRWEB) JANUARY 08, 2018. Wiser , a retail analytics platform delivering actionable data for better decisions, has named Mathieu “Mat” Gagné as its first Chief Financial Officer (CFO). Gagne previously served as CFO at Alert Innovation, EBI Consulting and MyWebGrocer, and will oversee accounting, legal, forecasting and financial analysis from Wiser’s Boston office.

Finance 84

Finance Accounting Promotions Marketing 84

Cross Cap

JANUARY 9, 2018

It’s the beginning of the year, and businesses around the globe are presented with even more challenges regarding capturing and retaining the consumer. It is no longer enough to have a standard customer profile and use this information in your marketing efforts. Omni-channel approach is becoming the driving force between the brand and the user ensuring a seamless experience at all points of the user’s journey.

Consumer 40

Consumer Customer Experience Marketing ATS 40

Retail Technology Review

JANUARY 9, 2018

Speed of service remains a key consideration in driving omnichannel conversions, as connected consumers expect immediacy across their shopping encounters, a new report by agile software development specialist, Black Pepper Software, reveals.

Consumer 34

Consumer Shopping 34

Store Growers

JANUARY 12, 2018

lab icon by Felix Westphal. There are tons of great articles on how to do keyword research. And rightly so. Finding the keywords that are most important to your business can be extremely valuable. Unfortunately, most people’s attempts at keyword research ends up in a folder on their computer. I’ve been guilty of this myself. I’ve delivered keyword research reports to clients and failed to help them to take action based on the findings.

Advertising 48

Advertising Accounting ATS Shopping 48

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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