Wiser

APRIL 30, 2019

We often hear of unauthorized third-party sellers disrupting price parity and creating price erosion in the online marketplace. While often assumed to be counterfeiters, individual “basement bandits” reselling products, or professional liquidators, on occasion that’s not the case. The pressure to compete in a saturated market amid truly unauthorized discounters can cause the most loyal of retail partners to go rogue.

Wholesale 88

Wholesale Boutique Promotions Accounting 88

Store Growers

MAY 1, 2019

I use a lot of ecommerce benchmarks in my client projects. For new clients, these metrics offer a great way to put together a plan to set goals and expectations. And with existing clients, benchmarks are good way to see how we stack up against others. This article bundles all of the different research and reports that I have collected over the years.

Shopping 51

Shopping Advertising Merchant Services Checkout 51

Retail Technology Review

APRIL 30, 2019

New data released by Adyen, the payments platform of choice for many leading companies, highlights the value of unified commerce to retailers. Its report The Unified Commerce Indexanalyses data across its global payments platform, which processed €159 billion in transactions in 2018.

Payment Services 31

Payment Services 31

Store Growers

APRIL 29, 2019

Did you know there’s a feature in Google Ads that can increase your CTR by up to 20%? According to Google’s own research , ad extensions can do exactly that. As its name suggests ad extensions expand your ads with additional information to make them irresistible to searchers. The ad extensions can range from extra links, call buttons, and location information right to specific pricing info.

Promotions 38

Promotions Advertising Location Accounting 38

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Checkout

Store Growers

MAY 2, 2019

In theory Google Ads is great. You create ads that bring you tons of wallet-out buyers to your online store. It’s only when you actually start that you discover how hard it actually is to generate profits with Google Ads. If you get past the rookie mistakes , there are a ton of more complex challenges waiting: high CPCs , stiff competition from giants like Amazon, mobile visitors that don’t convert, etc.

Advertising 37

Advertising Shopping Accounting Outdoor 37