Wiser

OCTOBER 20, 2017

Pricing and product life cycle go hand in hand. New, trendy products can garner the highest relative price, while older models often need to be discounted over time. If you’re planning a new product release or feel demand waning for products that used to be bestsellers, this blog is full of examples that aim to help retailers and brands think critically about how they can successfully leverage the relationship between product life cycle and pricing strategy. .

Planning 159

Planning Target Market Marketing Checkout 159

Cross Cap

OCTOBER 12, 2017

(Updated on 10.17.17). “Omni-channel marketing” phrase has been making a lot of noise in the recent years. Previously considered a fancy industry slang and used by many companies to differentiate themselves from the competition, today’s “Omni-Channel” is no longer a competitive advantage but a Must – Do approach to business and its operations.

Marketing 52

Marketing Planning Advertising Management 52

Store Growers

OCTOBER 5, 2017

Last month I launched my new online store, Apes In Space. Quick recap if you haven’t been following along: I sell posters with cool space images. As you can read in the launch post , I didn’t do a big bang launch. My goal was to slowly get the word out while I worked out all the kinks. And even those very modest promotional efforts resulted in the first sale coming in.

Accounting 43

Accounting Promotions Shipping Marketing 43

Retail Technology Review

OCTOBER 17, 2017

INCOPRO, the online brand protection specialist, and WR Investigations (WRi Group), the anti-counterfeiting and piracy investigations and physical brand protection company have completed a strategic alliance that sees INCOPRO establish an expert analyst team operating from WRi's offices in Wales.

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Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Checkout

Wiser

OCTOBER 16, 2017

This is a guest article by Devon Kelly, Sr. Director of Operations at Wiser. We’ve all heard about how the rise of eCommerce is killing the traditional brick-and-mortar store. That certainly rings true for some industries and categories more than others, but on the whole 91% of all retail is still done in-store. RetailDive notes the top two reasons customers are shopping in-store as being able to see, touch, feel, and try out the items, as well as take the items home immediately.

Shipping 83

Shipping Inventory Management Promotions Location 83

Wiser

OCTOBER 31, 2017

Halloween is here and instead of letting creepy unauthorized sellers take a toll of your brand value, identify and investigate them. On Tuesday, November 7 th at 10 am PST/1 pm EST, we’ll be co-hosting a webinar with the leading brand protection law firm, Vorys, Sater, Seymour and Pease, titled Who is Selling Your Products? | Identifying and Investigating Rogue Marketplace Sellers. .

Advertising 68

Advertising Marketing Management Consumer 68

Wiser

OCTOBER 24, 2017

I recently caught up with Tom Vieira, Director of Product Management on the in-store side here at Wiser. Tom is a tech-centric product leader with deep experience in usability, product design, and agile development practices. . I spoke with Tom about Wiser’s in-store capabilities and what they mean for the greater retail market. Here’s what he had to say: .

Store Operations 68

Store Operations Promotions Location Retail Marketing 68

Wiser

OCTOBER 5, 2017

Brands and manufacturers realize that resellers might not always have their best interest in mind. With rampant minimum advertised price (MAP) violations plaguing the industry, we’ve written up a new whitepaper with the help of our friends over at Vorys, Sater, Seymour and Pease titled, Why MAP Policies Fail and What You Can Do So That Your Policy Doesn’t. .

Advertising 68

Advertising Promotions ATS 68

Wiser

OCTOBER 3, 2017

Having a competitive price along with added value are the keys to outperforming your competitors. Unfortunately, perfecting a pricing strategy isn’t an easy task, and it requires continuous monitoring. To maintain a competitive price, retailers need to either change prices internally or put a pricing engine to work on their behalf. In this blog post we’ll share what competitive price analysis is, and the reasons retailers should consider automation.

Markdowns 47

Markdowns Promotions Marketing Accounting 47

Store Growers

OCTOBER 16, 2017

Like many I got interested in online business after reading Tim Ferriss’ book The 4 Hour Workweek. The idea of setting up a business once, and then having it make money on autopilot sounded awesome. But it’s only after trying to do exactly that many different times, I discovered what it actually takes to have passive income to pay the bills. And surprise surprise, it takes a TON of work!

Fulfillment 41

Fulfillment Merchant Services Wholesale Shipping 41

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Management

Retail Technology Review

OCTOBER 31, 2017

Aschheim (Munich). Wirecard, the international payment and internet technology provider, is collaborating with Staxter who will launch an e-commerce and value-added service platform soon.

Payment Services 31

Payment Services 31

Retail Technology Review

OCTOBER 31, 2017

Eurostop has signed up two independent fashion retailers in Singapore, Echo of Nature and Design and Comfort (D & C), both have selected Eurostop's connected retail solution for their businesses.

Fashion 31

Fashion 31

Retail Technology Review

OCTOBER 24, 2017

2Checkout (formerly Avangate) has released its H1 2017 benchmark report on Digital Commerce Trends in Software & Online Services Sales, showing that subscription-based software solutions, downloadable or as a service, maintain a strong upward trend.

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Retail Technology Review

OCTOBER 24, 2017

New research by HSO has revealed that 36% of consumers would use social media to complain about a product or service. This compared favourably to 30% who would use an online complaints form; 18% who opted for visiting the store and just 14% who preferred the more traditional approach of a telephone call.

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Consumer 31

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Shopping

Retail Technology Review

OCTOBER 11, 2017

GlobalWebIndex, in partnership with London-based digital marketing agency, Found, is working with world-famous guitar manufacturer Fender as its insights partner to help amplify the brand's online presence.

Marketing 31

Marketing 31

Retail Technology Review

OCTOBER 17, 2017

The global technology group Wirecard provides a regionally managed payment gateway solution for online IKEA shops in Southeast Asia.

Management 37

Management Shopping 37

Retail Technology Review

OCTOBER 24, 2017

The impact of 3D printing on online shopping and the High Street has been massively underestimated, ParcelHero's David Jinks warns The Richmond Supply Chain Forum's Autumn Conference.

Shopping 28

Shopping 28

Retail Technology Review

OCTOBER 31, 2017

New Office of National Statistics (ONS) retail figures reveal a 39.1% YOY increase in online textile, clothing and footwear sales, compared to September last year.

Fashion 28

Fashion Apparel 28

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promotions

Retail Technology Review

OCTOBER 17, 2017

Rakuten, the internet services provider, has significantly expanded its rewards programme in the UK.

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Wiser

OCTOBER 12, 2017

In the current retail landscape you have to admit that omnichannel retailers typically have a leg-up, compared to their single channel competitors. But one aspect of this unified retail experience that gets tricky is omnichannel pricing. Depending on the specific retailer, price parity or channel-based pricing may be most effective. . Shoppers have more information than ever at their fingertips.

Promotions 74

Promotions Advertising Accounting Target Market 74

Store Growers

OCTOBER 26, 2017

Every time you Google something for your store, it is right there, your competitors ad, right in your face. You’re not sure what they are doing, but it sure would be great to have an ad right at the top any time someone searches for a relevant keyword. And it must be working, because you’ve seen their ads up there for ages. But still you’re unsure if this is something you should get into.

Advertising 40

Advertising Accounting Outdoor Planning 40

Retail Technology Review

OCTOBER 24, 2017

The Chargeback Company has warned of the threat of eCommerce isolationism brought on by new legislation in Europe: the Digital Single Market, the Revised Payment Services Directive, and the General Data Protection Regulation.

Payment Services 28

Payment Services Marketing 28

Advertiser: FourKites

Direct Store Delivery, or DSD, is a common practice among global suppliers and retailers – like PepsiCo, Frito Lay, CVS, and Dollar General – and its popularity is growing, with the global DSD market expected to reach $1.19 trillion by 2027. Download this eBook for exclusive insights into direct store deliveries, challenges, benefits, and future trends.

Marketing