Authentic Brands Buys IP of Iconic Boot Brand, Plans Global Expansion
Retail TouchPoints
JUNE 6, 2023
Authentic Brands Group (Authentic) has purchased the intellectual property of Hunter , the 160-year-old British heritage brand, famous for its iconic Original Wellington boot, that has evolved into an outdoor lifestyle brand. Financial details of the purchase were not disclosed. The global brand development and marketing platform has named two companies to serve as Hunter’s retailing and licensing partners in key geographies.
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