Retailers Take Note: Generative AI is Killing the Single Voice of the Brand
Retail TouchPoints
JULY 20, 2023
Retail marketing lives and dies by one main principle: the voice of the brand. Once in a while it hits a mainstream nerve, forever changing culture, like the magic of Nike’s “Just Do It” or Dove’s “Like a Girl,” and other provocative, inspiring messages that literally helped build some of the world’s most successful commercial empires. Retailers understand the importance of a distinct brand voice and how that connects to long-term customer loyalty — but generative AI is changing the game.
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