Retail’s Future is Phygital
Retail TouchPoints
AUGUST 23, 2023
The retail landscape has dramatically changed over the last few years, and one emerging trend appears to be here to stay. Phygital retail experiences, in which physical elements and technology coexist, offer opportunities to bring customers closer to your brand. Consumers expect a seamless interaction with a brand when and where they want it. Retailers need to make sure their in-store and online spaces can meet those demands.
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