Johnny Cupcakes Founder: ‘My $10,000 Mistakes Often Lead to $100,000 Ideas’
Retail TouchPoints
JUNE 15, 2023
I don’t usually write stories in the first person, but I was inspired by Johnny Earle, Founder of Johnny Cupcakes — a “bakery” that doesn’t sell real food — to bend the rules of journalism just a bit. One of the big takeaways from his keynote at the 2023 Retail Innovation Conference & Expo in Chicago was about the importance of thinking outside the box as a way to stand out from the crowd: “Don’t just check boxes; create new boxes to check.
Let's personalize your content