Good American Makes Good on its Brand Promise with Smart Fitting Room Tech
Retail TouchPoints
SEPTEMBER 12, 2023
Shopping can be an emotional experience, and retailers hope that the emotions consumers feel are positive ones, like excitement at finding a bargain or satisfaction at filling a need. But apparel shopping, particularly for women, too often puts consumers into an emotional minefield — so much so that some female shoppers don’t even feel comfortable sharing their clothing sizes with sales associates.
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