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Nike’s eCommerce Strategy, 4 Reasons Why Digital Sales are Soaring

Indigo 9 Digital

Build your own platform by moving away from wholesale The year was 2013 and 81% of Nike’s business came from wholesale. Fast forward to 2021 and sales generated through Nike’s wholesale channel made up 61% of Nike’s sales. Nike also reduced its reliance on department stores. Do you like this content?

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Nordstrom Leaves Canada, 9 Reasons Why

Indigo 9 Digital

A trend that has been in place over the last several years is that luxury brands continue to open their own stores and bolster their own eCommerce capabilities. Why should a brand sell wholesale when it can sell directly to its customers? Many of the luxury stores in Yorkdale were not there ten years ago. Demographics.

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Alibaba vs. Amazon, 7 Differences & Similarities

Indigo 9 Digital

Alibaba.com is a business-to-business wholesale website where manufacturers, trading companies and resellers trade goods in large quantities. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. Do you like this content?

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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

Take department store Kohl’s, last year its marketing costs were only 4.9% in 2020 highlighting the high customer acquisition costs direct-to-consumer retailers often face. As a way to spend less on marketing Casper started selling in wholesale channels like Target starting in 2016 and began opening stores in 2018.

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The Top 20 Best Ideas for Increasing Foot Traffic to Your Store

Indigo 9 Digital

This year Trader Joe’s was named the third best large employer in the retail and wholesale category by Forbes. Your employees have a tremendous impact on whether or not a customer returns to your store for another visit. Make your store Instagram friendly. ft to 25,000 sq.