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Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns

Retail TouchPoints

Lately, Intuit Mailchimp has been laser focused on solving our customers’ clustomer problem. Yes, clustomer — the unsegmented recipients of an email marketing campaign that may or may not be relevant to them. Between best-in-class customer service at its cafes in Atlanta and Savannah, Ga.,

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Online Marketing Courses to Take to Help Your Business

Small Biz Trends

Marketing refers to the collection of a series of activities companies undertake to promote their service or products. Marketing plays the biggest role in businesses and good skills in marketing can mean the difference between success and failure. Online marketing courses are one the best ways to learn/grow this skill set.

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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods. What is Trade Promotion?

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Top 10 Reasons Why Your Store Needs a Complete POS System

RETAIL MANAGEMENT SOFTWARE

You need a point of sale system that helps you manage your business successfully in today’s highly competitive retail industry. In addition, that POS system will even allow you to see inventory across different store locations, which can help you better manage stock and ensure that all stores have each item you carry.

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Loss Leader Pricing: Powerful Tool or Slippery Slope?

Wiser

It requires a thorough analysis of your target market, competition, and overall business goals. Understanding Loss Leader Pricing Loss leader pricing is a strategy where products are priced below market cost to stimulate other, more profitable sales. Is Loss Leader Pricing Right for You? 3: It Can Be Illegal!

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Clear vision – omnichannel retailing for optical brands

I Vend

Optical retail is a large and growing global market. billion market in 2021 , nor that it is forecast to continue to grow at 6% over the next seven years. According to the Association for Customer Loyalty, one of most effective tools for branding is omnichannel retailing. How does omnichannel retailing create a strong brand?

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5 Top Customer Service Articles of the Week 8-8-2022

Hyken

The WOW Factor: How to Deliver an Amazing Customer Experience Every Time by Benny Marotta. CEOWORLD Magazine) Creating a positive customer experience is key to keeping your target market coming back, whether you’re operating a digital business or a brick-and-mortar storefront. My Comment: In short, this video is “hot.”