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Retail pricing strategies: Which one is the right one for your FMCG products?

Tokinomo

Product, Price, Place, and Promotion are the core of marketing. In this article, we are going to focus on the Price. How much should customers pay to get the product? What impacts the pricing strategy? Which pricing strategy works best for different products? Everybody knows about the four Ps of marketing.

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Streamlining Price Checks in Your Brick-and-Mortar Store

Wiser

Retail price checks, an essential aspect of retail, involve monitoring and updating the prices of goods within a store. In the pursuit of competitive pricing and high customer satisfaction, these checks must be accurate, efficient, and consistent across all locations.

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You Can’t Spell Retail Without AI

Retail TouchPoints

Customers who are determined to have low intent, for example, may receive an offer that they can’t refuse, while customers who are clearly going to make a purchase may be incentivized to buy more than they intended. In physical stores, we’re seeing AI used to improve the customer experience.

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The Dropship Dilemma: Why and How Retailers Need to Evolve Dropship Strategies

Retail TouchPoints

Sellers are onboarded on a commission basis and the seller is responsible for determining product pricing and availability as it appears in the marketplace on the retailer’s website. ERP efficiencies: With dropship, a retailer’s Enterprise Resource Planning (ERP) solution has to be made aware of seller products, inventory and sales.

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2023: Ring in Retail Profits by Stopping Automated Threats

Retail TouchPoints

ATO attacks cost retailers millions of dollars each year. Web and API Scraping Web and API scraping are often used by competitors to undercut retailerspricing and promotions. Now retailers are rethinking their cybersecurity defenses for websites, mobile apps and APIs. So the fraudsters win, and your customers lose.

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JD.com’s discounts and Apple’s price cut Lunar New Year retail strategies

Inside Retail

As the Lunar New Year approaches, retailers around the globe are eagerly gearing up to embrace the festive spirit and capitalise on the significant market opportunities that this joyous occasion brings. One of the best examples of this came from China, as Apple reduced its retail prices on select iPhone models by almost $70.

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Digital Is Turning Retail Into An On-Demand Model

Retail TouchPoints

To attract a new generation of shoppers, retailers are looking to redefine go-to-market strategies and reimagine the customer experience inside their physical store locations. To accomplish this, operational models need to be adapted quickly.