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Why You Should Leverage the Power of Social Commerce on the Rising Stars Podcast

Star Miconics

In the latest episode of the Rising Stars Podcast, titled “Kate’s Quick Take: The Power of Social Commerce,” host Kate Orara explores the growing world of social commerce. This solo episode highlights the pivotal role of social media platforms like Instagram and Facebook as emerging retail powerhouses.

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Q4 Could Be Huge, But Most Retailers Have a Blind Spot

Retail TouchPoints

A tremendous amount of mobile traffic and transactions are lost to broken mobile experiences — likely more today than ever before. That’s due to the growing complexity of how traffic gets routed to mobile apps, whether that’s via social commerce, affiliate links, influencer content, CRM marketing or some other means.

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What to Expect and What to Wish for from Retailers this Holiday Season

Retail TouchPoints

Tailored Customer Experiences Online, retailers would be wise to go beyond the typical “for Mom/brother/sister/partner” edits by implementing recommendation mechanisms specific to whom the shopper says they’re buying for.

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Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

Here are four ways retailers can level up their store experience to boost customer engagement, brand affinity, and brand loyalty: Integrate Technology to Enhance the Customer Experience Successful retailers seamlessly blend technology into their physical spaces while keeping a personalized, human feel.

Shopping 312
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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

Priorities may be changing, but retailers still need to provide a superior customer experience, added webinar panelist Caila Schwartz, Senior Industry Strategist at Salesforce Commerce Cloud. Successful retail marketers are embedding their brands within the platforms and devices that are most popular with their customers.

Marketing 244
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How Streamlining Digital Checkout Boosted Polywood Conversions Nearly 50%

Retail TouchPoints

“Retailers spend all these marketing dollars to bring shoppers to their site, showcase their products and provide an experience, but 76% of shoppers abandon their cart prior to purchase,” said Shilpi Narang, SVP, Customer Experience at Bolt in an interview with Retail TouchPoints.

Checkout 169
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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

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