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Developing the Optimal Lifecycle for Successful Promotions

Retail TouchPoints

A unique opportunity: promotions. This pricing strategy can encourage repeat customers to buy their favorite products sooner and take advantage of lower prices, or intrigue new shoppers to engage with an unfamiliar brand and get the better deal. The act of coordinating a promotion is not a siloed project.

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How Brand Perception and Shared Values Fundamentally Impact Customer Experience

Retail TouchPoints

Throughout my career as a customer experience (CX) practitioner, I’ve seen brands make the same mistake time and again by believing that metrics alone improve customer experiences and loyalty. Too many organizations are content with merely managing their experiences and setting better metrics as their only North Star.

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Product Substitution: How Savvy Retailers and Manufacturers can Build Supply Chain Resiliency, Reduce Costs and Improve Customer Experiences

Retail TouchPoints

The letdown customers experience when their orders don’t arrive on time, or at all, results in uncertainty and distrust that’s difficult — if not impossible — to remedy. Retailers can expect that customers will turn to other vendors; once this happens, they’ve lost both the sale and the customer’s trust and loyalty.

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Not Just Black Friday: Let’s Talk Effective Cloud Planning for Ecommerce Year-Round

Retail TouchPoints

That’s why retailers must find ways to optimize their cloud resource planning strategies ahead of a time of demand. Scalability Is Key One key aspect of effective cloud resource planning is being able to dynamically scale infrastructure. Here are three key components of a well-managed ecommerce cloud strategy. So Who’s Doing It Well?

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Four Customer Experience and Commerce Trends That Will Define 2021

Retail TouchPoints

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. So what are the customer experience and commerce trends that will continue, or become more fully realized, in 2021?

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Welcome to the new customer experience

Inside Retail

Let’s look at five ways retailers are building a better customer journey to grow in the new normal: Cohesive customer experiences Artificial intelligence-powered personalisation Revolutionised loyalty programs Real-time omnichannel engagement Unified customer data. Creating cohesive customer experiences.

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Wonder Group Raises $700M in Funding, Plans 90 Locations by 2026

Retail TouchPoints

Former Walmart exec and Jet.com founder Marc Lore and his newest company Wonder Group have raised $700 million from various investors to support its Vision, Capital and People (VCP) plan , which is designed to support the business’ execution and scale, Lore revealed in a LinkedIn post. both of which are scheduled to open this year.

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