Retail TouchPoints

SEPTEMBER 29, 2021

“The success of #TikTokMadeMeBuyIt and commerce on TikTok as a whole has to do with the fact that marketing on TikTok goes beyond the traditional funnel ,” Tao Baecklund, Director of Product Management at TikTok during the TikTok World virtual event for businesses and marketers. Dynamic Showcase Ads (DSA).

Social Commerce 288

Social Commerce Shopping Advertising Marketing 288

Inside Retail

APRIL 26, 2024

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. Increasing customer retention rates by as little as 5 per cent can result in 25-95 per cent more profit for your business.

Customer Retention 277

Customer Retention Fulfillment Social Commerce Supply Chain Management 277

Retail TouchPoints

JULY 7, 2022

Many brands are anxious to tap into the strong relationships that influencers have established with their followers, but may be wondering how to manage such an inherently bottom-up process: dealing with dozens, hundreds or even thousands of individual creators, each with his or her personal style. It can all be a tricky balancing act.

Marketing 271

Marketing Social Commerce Consumer Management 271

Inside Retail

MARCH 20, 2024

million views in over 29,800 posts on TikTok, which is proof of the social media trend of documenting the aesthetics of everyday items. For Phoebe Netto, managing director of Pure Public Relations, this speaks to the new type of retail consumer that is changing how brands show up in the marketplace.

Marketing 246

Marketing Consumer Location Promotions 246

Retail TouchPoints

NOVEMBER 11, 2022

Former NBA Chief Marketing Officer Kate Jhaveri has been named Global Head of Marketing at TikTok. Jhaveri will work closely with Sofia Hernandez, TikTok’s Head of Global Business Marketing, who focuses primarily on business and advertising solutions, according to a company spokesperson.

Marketing 218

Marketing Advertising Customer Experience Planning 218

Inside Retail

AUGUST 2, 2023

To navigate these challenges successfully, it’s now important for retailers to embrace the concept of unified commerce – taking it beyond the standard omnichannel approach. The integration of AI also opens up exciting opportunities for social commerce, enabling real-time customer engagement and personalised experiences.

Marketing 130

Marketing Social Commerce Customer Experience Management 130

Retail TouchPoints

APRIL 21, 2022

Managing Marketplace Mania Whether you’re looking to sell on increasingly popular marketplaces or you’re a retailer looking to establish (or expand) your own, #RICE2022 has multiple workshops and sessions to guide you, including: Maximize Marketplace Revenue: Listings, Operations, Strategy and Optimization. View the full #RICE22 agenda here.

Retail Trends 259

Retail Trends Social Commerce ATS Consumer 259

Retail TouchPoints

AUGUST 14, 2020

However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment. Last year the top priority was engaging customers in real time. The use of AI by marketers globally has increased by 186%.

Marketing 252

Marketing Consumer Checkout Customer Experience 252

Inside Retail

NOVEMBER 28, 2022

This year, over 102 million people will buy via social platforms in the US alone and by 2025, global sales via social commerce will exceed US$1.2 Among consumers – and not just Millennials – social commerce is gaining significant traction, growing three times as fast as overall e-commerce.

Social Commerce 130

Social Commerce Merchant Services Payment Services Fulfillment 130

Retail TouchPoints

APRIL 18, 2023

After years of degrading consumer trust in platforms, brands and the influencers they hire, Agha’s premise is that his TikTok-esque social commerce platform — which features product reviews only from real, authenticated shoppers — will power the next wave of ecommerce discovery and online community.

Marketing 253

Marketing Payment Services Beauty and Health Fulfillment 253

Retail TouchPoints

MARCH 30, 2022

Brands quickly realized their sites and user experiences needed upgrades to address friction within the customer journey. Creating a Seamless User Experience. Reducing user flow and overall friction has been key in acquiring new customers and maintaining positive engagement for social commerce brands.

Social Commerce 286

Social Commerce Payment Services Checkout Shopping 286

Retail TouchPoints

FEBRUARY 17, 2022

Chico’s FAS has entered a strategic partnership with solution provider fabric to improve its speed-to-market for initiatives designed to accelerate growth. Chico’s will leverage fabric’s technology, including omnichannel order management and inventory systems, to power its commerce offerings across the entire company.

Social Commerce 255

Social Commerce Inventory Management Boutique Shipping 255

Retail TouchPoints

FEBRUARY 23, 2022

No matter how fast the modern payment ecosystem is developing, the pursuit of the best customer experience isn’t going anywhere. To answer customers’ demands, business leaders must find the balance between adapting services to consumers’ digitally-driven shopping behaviors and staying true to the company’s strategy.

Payment Services 307

Payment Services Checkout Telecommunications Social Commerce 307

Retail TouchPoints

APRIL 27, 2023

with other markets to potentially follow depending on the results. via both Meta’s Commerce Manager and Shopify will only be allowed if checkout on Facebook and Instagram is enabled. In all other markets, Shops that do not enable checkout will no longer be allowed. The change will first be tested in the U.S.,

Merchant Services 285

Merchant Services Shopping Checkout Social Commerce 285

Retail TouchPoints

AUGUST 10, 2021

Practical advice for managing the growth of direct-to-consumer (DTC) and participation in marketplaces will be covered in several sessions, including Building a DTC Brand for Today’s Modern Retail Environment and Building a Made-to-Measure Online Retail Marketplace. Hot Takes on Livestreaming, Influencer Marketing and Social Commerce.

Social Commerce 264

Social Commerce Fulfillment Consumer Marketing 264

Retail TouchPoints

JUNE 22, 2022

Shopify has launched a number of new integrations aimed at helping retailers meet shoppers wherever they are — across social media, stores and in-person events. Our mission is to help retailers offer a world-class, unified customer experience,” said Helen Mou, Product Lead at Shopify Retail in a statement. “We

Merchant Services 256

Merchant Services Payment Services Social Commerce Shopping 256

Inside Retail

APRIL 4, 2024

It’s the latest signal that a major opportunity is coming for retailers, reinforcing estimates that the cross-border e-commerce market will reach US$7.9 Consumers in Australia’s key markets of China, Hong Kong and Singapore were especially inclined to use social commerce. trillion by 2030.

Merchant Services 130

Merchant Services Payment Services Social Commerce Checkout 130

RETAIL MANAGEMENT SOFTWARE

JANUARY 16, 2024

The intersection of these changes with economic uncertainties, such as inflation and an unpredictable job market, creates a swiftly evolving and complex landscape. In 2024, we can expect a surge in AI-powered personalization, where algorithms analyze customer data to provide tailored recommendations and personalized shopping experiences.

Retail Trends 98

Retail Trends Payment Services Social Commerce Supply Chain Management 98

Retail TouchPoints

JANUARY 11, 2023

Now, foot traffic is still relevant, but brands also have to worry about growing their social presence, having social shops to make purchasing quick and easy, livestream shopping, oh and making sure this all connects back to their website/online store and that they are collecting data to improve future customer experiences.

Fulfillment 260

Fulfillment Social Commerce Management Shopping 260

Retail TouchPoints

JULY 22, 2022

Alison Stiefel, General Manager of ShopStyle. It has expanded into new categories like home and preowned, recently rolled out a new shopping experience and is constantly looking for new ways to integrate with the separate ShopStyle Collective division, a network that connects creators and brands. million loyalty members.

Fashion 286

Fashion Social Commerce Shopping Advertising 286

Inside Retail

FEBRUARY 20, 2023

These are technologies consumers directly interact with, so it makes sense for retailers to consider, evaluate and (where appropriate) integrate them as part of a broader customer experience. Yet we can’t forget about the technologies behind the scenes that help retailers optimise customer experience.

Customer Experience 130

Customer Experience Marketing Advertising Social Commerce 130

Retail TouchPoints

APRIL 17, 2024

It’s a catalyst reshaping the core of digital marketing. Here, gen AI intervenes, enriching catalogs and enabling a more comprehensive customer experience. By empowering search engines to not just index data but enrich it dynamically, retailers can retain customers on their platform.

Target Market 267

Target Market Marketing Consumer Customer Experience 267

Retail TouchPoints

JUNE 9, 2022

But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges. The influencer marketing industry is poised to reach $16.2

Consumer 351

Consumer Marketing Promotions Management 351

Retail TouchPoints

MAY 28, 2024

Last week Google announced a sweeping slate of product updates across its search, shopping and marketing interfaces at Google Marketing Live (GML), which followed an equally expansive set of updates from the Google I/O conference for developers the previous week.

Merchant Services 251

Merchant Services Advertising Consumer Marketing 251

Retail TouchPoints

JUNE 3, 2021

Two years ago, online retail’s market share was sitting at 13.6% , according to eMarketer. As eyes and dollars continue to shift to digital channels, the playbook for acquiring, engaging and retaining customers is being rewritten. Visual Media Optimization: How Better Web Performance Can Drive Customer Experience.

Merchant Services 361

Merchant Services Social Commerce Marketing Consumer 361

Retail TouchPoints

JULY 19, 2022

Pinterest ’s role in the world of social media is blurry — consumers use the platform very differently than they do Instagram or TikTok, for example. But following a series of major strategic moves, the role Pinterest hopes to play in the burgeoning realm of social commerce is crystal clear.

Shopping 241

Shopping Social Commerce Merchant Services Fashion 241

365 Retail

MAY 23, 2024

By partnering with established resale platforms like Reflaunt and Depop , the social media giant is positioning itself at the forefront of an emerging trend – the convergence of social media, e-commerce, and sustainable fashion. Gone are the days when social sales equated to merely cheap fast fashion tat.

Social Commerce 52

Social Commerce Fashion Fast Fashion Consumer 52

Retail TouchPoints

SEPTEMBER 18, 2023

Lastly, finely tuned demand forecasting and management tools will be especially useful, and better than ever thanks to retailers fully leaning into AI, during such a uniquely conservative season — one where consumers are watching their pocketbooks while also still being open to gifting.

Social Commerce 276

Social Commerce Checkout Consumer Point of Sale 276

Retail TouchPoints

MAY 15, 2024

” New Storefront Makes Influencer Travel Tips Shoppable Influencer marketing is expected to reach $24 billion in value by the end of this year, and the travel market is increasingly reaping the rewards of content created and shared online.

Advertising 215

Advertising Planning Shopping Marketing 215

Retail TouchPoints

JANUARY 19, 2023

Livestreaming, also known as live commerce, is still emerging in Western markets, particularly when compared to the booming Chinese livestreaming market. The firm predicts that the livestreaming ecommerce market for the country will total $32 billion by the end of 2023, nearly triple its 2021 size.

Social Commerce 263

Social Commerce Consumer Marketing Shopping 263

Retail TouchPoints

FEBRUARY 15, 2024

That said, AI is proving incredibly useful when it comes to answering quick questions and relieving the burden of customer service professionals, allowing these employees to focus on more complex customer needs. These complex interactions are your proving ground for a more connected customer experience.

Consumer 216

Consumer Customer Experience Shopping Marketing 216

Inside Retail

MAY 1, 2022

In fact, 60 per cent of 18-25-year-olds have discovered and purchased products on social media sites. To stand out, features like shoppable media and social commerce make the path to purchase easier, no matter where a consumer discovers a product. Consideration phase.

Consumer 147

Consumer Checkout Social Commerce Shipping 147

Retail TouchPoints

JANUARY 24, 2023

Profit margins in this area are typically many times larger than those generated by selling products to consumers, but some nascent media “moguls” are concerned about measurement, data management and connecting ads to customer actions in the digital and physical worlds (just like with the rest of retail). “We

Home Furnishings 266

Home Furnishings Advertising Consumer Customer Experience 266

Retail TouchPoints

AUGUST 12, 2022

Among the solutions chosen for the 2022 cohort were tools that support sustainability by repurposing garments in both the physical and digital worlds — solutions that can advance the evolution of retail personalization with innovations in areas such as the metaverse, NFTs, gaming, social commerce and product returns.

Social Commerce 190

Social Commerce Fashion Returns Consumer 190

Retail TouchPoints

OCTOBER 15, 2021

Because of efforts to address this mismatch of product and real-world sizing, Coresight Research estimates that the value of the extended-size market for women will grow to $32.3 this year alone, representing approximately 21% of the total women’s apparel market. Test the market with new size options and be inclusive in marketing.

Consumer 289

Consumer Merchant Services Markdowns Fulfillment 289

Inside Retail

MAY 7, 2023

E-commerce sales in Asia are expected to nearly double between 2021 and 2025,” Simone Morandi, growth markets commerce lead at Accenture Song, the company’s digital agency, told Inside Retail. Eighty-three per cent of them already shop online today, and customer experience matters a lot to them. per cent in 2023.

Social Commerce 130

Social Commerce Consumer Fulfillment Advertising 130

Retail TouchPoints

AUGUST 17, 2022

During a recent episode of Experience Insiders, Jill Feldman, VP and General Manager of Kids Foot Locker, shared how the retailer is shaping its strategy to align with new consumer behaviors and preferences, especially for the back-to-school season. .

Consumer 262

Consumer Customer Experience Apparel Advertising 262