Remove Customer Experience Remove Fashion Remove Fast Fashion Remove Social Commerce
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Temu Lawsuit Targets Counterfeit Apps and Lookalike Online Marketplaces

Retail TouchPoints

The retailer, known for its ultra-low prices and treasure hunt customer experience, plans to file a lawsuit on Nov. Temu is taking its fight against impostors and “cybersquatters” to the courts. 16, 2023 in the U.S. This may be because they have bigger fish to fry.

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7 Stories that Shaped 2023 — and What They Foretell for 2024

Retail TouchPoints

Kohl’s and Nine West launched an adaptive apparel line, and QVC leveraged some star power by launching an accessible fashion line in partnership with Selma Blair and Isaac Mizrahi. However, accessibility and inclusion aren’t just about the products retailers sell, but also the experiences they provide. Alicia Esposito 7.

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Vox Pop: Experts Weigh In on TikTok’s Luxury Resale Gambit

365 Retail

By partnering with established resale platforms like Reflaunt and Depop , the social media giant is positioning itself at the forefront of an emerging trend – the convergence of social media, e-commerce, and sustainable fashion. Gone are the days when social sales equated to merely cheap fast fashion tat.

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Wish Adds Shoppable Videos in an Effort to Drive ‘Discovery Commerce’

Retail TouchPoints

B2C fast fashion platform Wish has launched a new shoppable video feature to simplify the path to purchase on its site. The new Wish Clips feature allows merchants to create and upload five- to 30-second video clips that showcase their product in action.

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SHEIN’s Head of Strategy on Setting (and Achieving) Firmer ESG Goals

Retail TouchPoints

Despite the controversies, the fast-fashion brand has been named one of Gen Z’s favorite brands and one of the fashion industry’s most popular brands. SHEIN’s incredible reach, amplified through influencers, and its focus on creating on-trend items at an extremely rapid pace can be thanked for that.

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4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers

Retail TouchPoints

Together, these methods allow Anthropologie to respond to new competition from SHEIN and other fast-fashion players without sacrificing its brand intention to provide an aspirational curated assortment. “A In addition to rental and resale, the brand also offers various buy now, pay later services, including Klarna and Afterpay.

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Mobile Ecommerce Success Calls for the ‘Instagramification’ of the App Experience

Retail TouchPoints

For example, if an app is missing key features available on the desktop experience, that can disrupt the whole journey and cost conversions. The fast fashion company saw the highest year-over-year growth in downloads of any retailer’s app globally, and also drove the most sessions. Mobile Retailing Requires a ‘Mindset Shift’.