Consumer Point of Sale Promotions Supermarket 
Retail Focus
JULY 28, 2021
If it doesn’t benefit the consumer, they won’t do it. Their apps open, supermarket executives also enquire: “But who’ll own the data …?”. For example, since McDonald’s introduced kiosk ordering systems, sales have increased, in part due to reduced customer pressure at point of sale (POS).
Retail TouchPoints
AUGUST 18, 2023
food retail industry comprises nearly 63,000 grocery stores and supermarkets, which amounted to $765.98 billion in sales in 2021. It strengthens long-term relationships with shoppers and encourages interaction between the consumers and their most loved brands. Even with in-store promotions, timing is everything.
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Inside Retail
SEPTEMBER 4, 2023
The barcode has also been instrumental in promoting sustainability in the supply chain. They can encode a wide range of information, from web links and date codes to recall notifications and GS1 Digital Links that connect products to consumers in the digital world. “The world has changed and so has the way that we do business.
365 Retail
JULY 28, 2021
If it doesn’t benefit the consumer, they won’t do it. Their apps open, supermarket executives also enquire: “But who’ll own the data …?”. For example, since McDonald’s introduced kiosk ordering systems, sales have increased, in part due to reduced customer pressure at point of sale (POS).
Inside Retail
APRIL 11, 2023
Rethinking the barcode The barcode – a block of irregular black lines signifying a product’s unique SKU – was launched in Australia in the 1970’s as retailers decided they needed a normalised system to track and scan products at their point of sale.
Inside Retail
AUGUST 13, 2023
As consumers actively seek out more experiential retail engagement, brands are increasingly looking for ways to integrate digital signage in stores. While brands have often funded promotional campaigns for specific brands, there’s never been a really clear commercialisation of it, he says.
Retail Focus
DECEMBER 8, 2021
Toni Viñals, CEO at nsign.tv, says: “The retail sector is facing a stage of reinvestment in its business models in physical establishments with the desire to achieve a return to normality by offering consumers better shopping experiences that are both safer and more interactive so that the customer’s journey is as attractive as possible.”.
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