Non-Alcoholic Brand Boisson Files for Bankruptcy Protection, Closes all Stores
Retail TouchPoints
APRIL 8, 2024
The non-alcoholic (NA) beverage brand plans to continue operating as a wholesaler and a DTC ecommerce retailer. Detailed information about Boisson’s restructuring plans was not available at press time. Bodkins took pains to stress that Boisson’s setback is not a failure for the NA category at large. “No
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