How the return of the Victoria’s Secret fashion show could create “brand heat”
Inside Retail
MAY 23, 2024
Last week, the retail industry was buzzing with the news that Victoria’s Secret’s fashion show is coming back. First introduced in 2004, the annual fashion show was put on hiatus in 2019 after the show reported its lowest-ever ratings in 2018. However, the impact of these marketing shifts remains to be seen.
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