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Personalization that Consumers Expect Post-Pandemic

Retail TouchPoints

Consumers now look for personalization throughout their interactions with a retailer at multiple touch points. According to McKinsey , it yields 20% higher customer-satisfaction rates, boosts sales-conversion rates by 10% to 15%, and enables an increase of 20% to 30% in employee engagement. Advanced customer support.

Consumer 222
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6 Keys to Empowering Store Associates During the Holiday Season

Retail TouchPoints

While the NRF has yet to release its total sales projections for the season, its early consumer research reveals that consumers plan to spend an average of $875 this holiday season, in line with the five-year average — and most of that money will be spent online. Put managers front and center. Provide flexible scheduling.

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How C-Stores can fuel customer loyalty with truly convenient in-store and curbside services

Theatro

Because satisfying “fast food” is no longer limited to the traditional drive-thru these days, many C-Stores brands are evolving to offer better and fresher food choices to consumers. This disconnection decreased employee engagement, reduced service speed, lowered productivity, and lead to disjointed operational workflows.

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Long-term employee and customer relationships key to retail growth

Inside Retail

One of the most important touchpoints an employee has with their employer is when and how they get paid. Ensuring they are paid accurately, on time, every time is key to employee engagement. Embrace diversity and inclusion as a business imperative. The future is bright.

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E-commerce teams: The unseen keys to success

Inside Retail

As demographer Simon Kuestenmacher observed in an ABC interview, the changes in consumer buying behaviour during the pandemic have been significant. Consumer expectations of a flawless, omnichannel digital experience with 24/7 support have driven a shift in the distribution of where workers are needed in the retail sector.

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How Retail Workers Can Be Leveraged as Effective Brand Influencers

Retail TouchPoints

After two years of online browsing, consumers are eager to get out of the house and into the store. And as consumer discretionary spending continues to grow , retailers and brands around the world are exploring new ways to capitalize on the next wave of in-person shopping and experiences. So what’s the plan?

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How Food Retailers Can Build Their Brands with Healthier Own-Label Ranges

Retail TouchPoints

A particular area of focus is within the health and wellness sector, with around 50% of consumers now saying that wellness is a top priority in their lives. However, now the larger CPG companies have entered the game to deliver exactly what consumers are looking for. Who knew such a strategy would work for them?