Retail TouchPoints
MARCH 23, 2021
Own your audience’s comparison shopping experience. Comparison shopping is a major part of the showrooming experience for most consumers. In a branded B&M environment, the comparison process works to your advantage: you win no matter which item they choose to buy. Where are they located?
Retail TouchPoints
SEPTEMBER 30, 2022
Using OOH media and location-based targeting strategies allows retailers to maximize the value of customer floor time to increase basket size and drive revenue. Crafting in-store advertising with these concerns in mind can lighten the anxiety of comparison shopping for consumers while ensuring retailers aren’t leaving money on the table.
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Retail TouchPoints
JANUARY 4, 2023
Empowering customers to quickly locate and refine items in their search reduces fatigue and makes browsing new products more engaging. Last year, the rate of companies adding images in their search bar increased by nearly 15% , demonstrating the continual push towards consumer-friendly searches that prioritize simplicity of use.
Hunton Andrews Kurth
OCTOBER 18, 2021
Following the recent trend of retailers abandoning gendered store sections and product lines, California has passed legislation that will force certain large retailers to adopt non-gendered children’s sections in California store locations.
Mass Relators
OCTOBER 25, 2023
While omnichannel shopping causes challenges for retailers, most shoppers prefer options. Eight in 10 favor a blend of online and in-store shopping, and 75% choose to shop with online retailers that have a brick-and-mortar location. As omnichannel shopping continues to grow, the volume of returns increases along with it.
Wiser
JANUARY 18, 2019
In store shopping is still very prevalent, even with the increasing availability of online retailers. Comparison shopping is a very popular trend that only appears to be growing. 52 percent of survey participants are more likely to make a purchase in-store in 2019 while 48 percent are more likely to make a purchase online.
Retail TouchPoints
MAY 5, 2021
Learning about the different models, comparison shopping, getting price quotes, looking into features — all of that’s happening online, prior to the actual transaction, which then the consumer goes to do in person. It’s really about getting over that last hurdle at the bottom of the funnel.”.
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