Remove Checkout Remove Marketing Remove Shipping Remove Social Commerce
article thumbnail

How Streamlining Digital Checkout Boosted Polywood Conversions Nearly 50%

Retail TouchPoints

What it didn’t have at that point was a streamlined, intuitive online checkout process — and that quickly became a major hindrance to the company’s DTC expansion plans. “We We were attracted because of their fraud offering and then we saw their checkout solution.” It was an involved, intense process. said Narang.

Checkout 174
article thumbnail

Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

It’s no secret that retailers and brands have become obsessed with driving conversion in their quest to recover the more than half of shoppers who abandon checkout before completing their purchase. Maximizing that combination of factors can be accomplished at checkout, as long as it’s not stripped of all its goodness.

Checkout 237
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Flip is Flipping the Script on Influencer Marketing by Making Actual Customers its Stars

Retail TouchPoints

I 100% believe that in five years, people are not going to go to a website that has a list of products and search it and add to cart and checkout,” said Agha, Founder and CEO of Flip in an interview with Retail TouchPoints. The product you eventually choose is just the one that was better marketed, it’s not actually the best product.”

Marketing 253
article thumbnail

TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. in November 2022. and managed by the U.S.

article thumbnail

7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

Instant answers about product sizing or shipping details can greatly influence the shopping experience and make or break a sale. Tip 2: Simplify the cart and checkout process. With improved customer service and streamlined checkout processes, retailers can continue building loyalty while mitigating customer irritations.

Checkout 211
article thumbnail

For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

Jacob Hawkins knows a lot about Gen Z, not just because he’s spent almost a year as the Chief Marketing, Digital and Omni Officer of Forever 21 , but also because he has a 17-year-old daughter. If she’s in a store and they don’t have her size, she can order it right there and have it shipped to her, or to her store.

Checkout 271
article thumbnail

What are the Top Commerce Trends for 2022 and Beyond?

Retail TouchPoints

But as consumers, businesses and markets settle into something like a new routine, what changes will commerce experience in the year ahead? The desire to optimize the customer journey will extend to the checkout process. Combined with personalization, improved checkout experiences can also enhance brand loyalty.

Checkout 317