The Great Small-Format Store Experiment – Brand Boon or Bust for Retailers?
Retail TouchPoints
MAY 29, 2024
Small-format stores must convey their value proposition clearly and succinctly, making it easy for consumers to understand what sets them apart and why they want to go there. Innovative and intuitive store design. Simplicity, however, extends beyond product offerings to encompass store design and layout.
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