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Embedded Finance: Making Payments Possible in New Frontiers

Retail TouchPoints

If we thought the pandemic-driven shift to digital payments was an evolution, we’re about to be catapulted into a new world, where payments will become possible in places thought impossible just a few years ago. In fact, embedded finance will be a $777 billion opportunity by 2029. So how can businesses get a piece of it?

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Exclusive Q&A: Venmo GM on the Company’s ‘Natural Extensions’ into Business Payments

Retail TouchPoints

That inherent distaste for the transaction phase is one reason payment companies are so eager to expand into other parts of the shopper journey. Embedded finance has become big business: McKinsey estimated that the sector reached $20 billion in revenue in the U.S. Denise Leonhard, VP and GM, Venmo.

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Walmart Brings BNPL to Self-Checkout in 4,500 Stores Via Expanded Partnership with Affirm

Retail TouchPoints

Walmart will offer buy now, pay later (BNPL) options at self-checkout kiosks in more than 4,500 U.S. Indeed, until recently most BNPL offerings were relegated to the digital realm, but stores are widely seen as the next big area of expansion for this increasingly popular financing option. year over year.

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How GSN Makes Buying Fine Jewelry Friction-Free and Fiscally Responsible

Retail TouchPoints

Gem Shopping Network (GSN ) has carved a unique space in the shoppable media market: Its primary business is still conducted via linear television, akin to the Home Shopping Network and QVC, but it also is growing significantly through connected TV (CTV) and streaming platforms like Apple TV, Roku and YouTube.

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Apple Launches Long-Awaited BNPL Offering

Retail TouchPoints

Pay Later — which will let users split purchases into four payments spread over six weeks with no interest and no fees — is now available for some randomly selected Apple Wallet users in the U.S., In 2022, the share of online purchases using BNPL grew by 14% YoY, with revenue from BNPL growing 27% YoY, according to Adobe Analytics.

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BNPL and the growth of digital payments in Apac

Inside Retail

But the payment method is already truly embedded in the digital economy and is not going anywhere, even if it is regulated. Let’s look at the conditions that were so favourable to this payment method, the inevitable regulations and consumer and media response. BNPL is disrupting credit and driving competition.

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Harness the Power of BNPL to Build Stronger Brand Equity

Retail TouchPoints

The good news is that since its global popularization in 2020, Buy Now Pay Later (BNPL) has become a real game-changer for merchants looking to boost their business. For shoppers, BNPL is a seamless payment method that helps break up their purchases into several installments, bringing more cash flow and budgeting flexibility.